That’s Amore: the EICMA exhibition arrives with the sponsorship of the Municipality of Rho

For the third consecutive year, the municipal administration confirms the sponsorship of the Municipality of Rho for EICMA, which represents the most important event in the world of two-wheelers, with over 730 exhibitors, more than 2,000 brands present, and the presence of ten new countries including Estonia, Georgia, Ireland, Mexico, Panama, Peru, and the United Arab Emirates. The International Two-Wheel Exhibition presents its 82nd edition, titled That’s Amore. That’s Amore is not just a title: it is a manifesto, an expression of EICMA’s desire to place the passion for two-wheelers at the center of all its initiatives. The initiative had already been announced at the Mugello Circuit on the occasion of the Italian MotoGP Grand Prix, and was officially presented at Palazzo Lombardia, also in the presence of Deputy Mayor Maria Rita Vergani. The event will take place at Fiera Milano Rho from Tuesday, November 4, to Sunday, November 9, 2025, with November 4 and 5 dedicated exclusively to the press and industry professionals. Great news is expected especially in the over 60,000 square meters of the outdoor area, where the MotoLive shows, now in their twentieth edition, are scheduled, along with additional shows, music, free test rides, refreshment points, entertainment performances featuring prestigious talents on the main stage, and music from Radio Deejay. In addition to the live broadcast of the MotoGP race from Portimão, there will also be the Charity Race with motorsport legends, such as the Australian Troy Bayliss. Among other events, there will be the Desert Queens exhibition, a display entirely dedicated to the motorcycles and people who made history in the legendary rally competition. The YUM Area will feature electric scooters and quad bikes designed for urban mobility, as well as a gaming area with over 300 square meters dedicated to video games. Finally, there will be an area dedicated to start-ups and law enforcement.

Tickets are available directly on the official event website www.eicma.it, the only sales channel, at a dedicated launch price.