EICMA 2026: Always the first time

For the first time since it has been held at Fiera Milano Rho, EICMA, scheduled from November 5th to 8th with Tuesday the 3rd and Wednesday the 4th reserved for the press and industry professionals, reaches ten halls: an unprecedented milestone that makes the 83rd Edition the biggest ever, with over 300,000 square meters in total, 754 exhibitors, and 2,120 brands from 52 countries. Among the most anticipated highlights is Speed Legends, the international exhibition dedicated to the history of the premier class. The partnership with MotoGP will be enriched with interactive content and a renewed Gaming Arena, where state-of-the-art simulators will offer immersive gaming sessions. A well-established presence is that of ASO – Amaury Sport Organisation, with a space dedicated to the Dakar universe. MotoLive, EICMA’s racing arena, renews a tradition that has been going strong for over twenty years. It will serve as the stage for the most anticipated competitions and spectacular exhibitions, culminating over the weekend in the Champions Charity Race Legend, featuring three-time Superbike world champion Troy Bayliss, along with Marco Melandri, ten-time motocross world champion Stefan Everts, Chicco Chiodi, Christophe Pourcel and Ruben Xaus. Visitors will also have the chance to take vehicles for test drives thanks to Y.U.M. – Your Urban Mobility, EICMA’s test area, which includes ten exhibitors and more than 40 vehicles available for trials. EICMA Adventouring also returns, the space dedicated to adventure motorcycling with the organizers of the Trofeo EICMA Adventure Series FMI in collaboration with the Italian Motorcycling Federation, as well as the area for start-ups and innovation, created with the support of ICE, the Agency for the promotion abroad and internationalization of Italian companies, which will offer young businesses in the sector the chance to get known internationally.